Who Are WE?

We are a forward-thinking sports events & tour company based in South Wales delivering top class sports events and modern sports tours with an ‘old-school’ tour ethos. We are professional, fun and most importantly driven by our valued clients. Travel is our passion, sport is a lifestyle and combing the two means you are in the right place to start your next sporting adventure.

Founded on a wealth of experience in the sports travel sector and successful professional rugby careers, the desire to transfer those skills into the ‘dream’ job lead to the creation of Front Row Sports Events. We are Welsh by origin and global in our outlook. We are extremely well travelled and only work with trusted destinations and partners to bring you the latest tour products.

The name of the business says it all and not just because of our rugby background (yes one of our directors is a former prop forward!), but we also want to take you right up close to the action! However, rugby is only one of the sports in which we specialise. Our shared vision to bring dynamism and variety to the sports tour market is embodied in our passion for all sports, along with our love for delivering successful events.